Why Hurom

Global No.1 in juicing innovation

For over 50 years, we’ve been obsessed with juice. How can it taste better? How can it become more nutritious? How can it be easier to make? With a Hurom juicer, you get the culmination of 50 years relentless research and development in the pursuit of juice perfection.

Easy to Clean

Hurom juicers feature a revolutionary self-cleaning system and removable, dishwasher-safe parts for effortless maintenance. The patented strainer design prevents pulp buildup, and smooth, non-porous surfaces resist staining, making cleanup a breeze.

Easy Prep

The generously sized feeding chamber lets you add whole fruits and larger vegetables, significantly reducing pre-cutting and prep time. Its wide-mouth design and strategic dimensions ensure efficient, continuous juicing without jamming.

Easy Assemble

Hurom juicers boast an intuitive design with minimal, snap-together components, allowing for effortless assembly in minutes, even for first-time users. Fewer parts also mean easier cleaning and storage.

Silent Operation

Experience peaceful juicing with Hurom's remarkably quiet operation. Advanced motor technology and slow-squeeze speeds create significantly less noise than traditional juicers, perfect for early mornings or late nights.

Effortless Juicing

Hurom's slow-squeeze technology delivers maximum juice extraction with minimal physical effort. The powerful motor effortlessly processes tough ingredients, while automatic pulp ejection ensures continuous juicing for a smooth, strain-free experience.

The Slow Squeeze Difference

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Slow Juicer
Blender
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Hurom’s patented Slow Squeeze Technology uses an auger to squeeze out juice (similar to how you would hand-squeeze an orange) instead of shredding fruits and vegetables with high-speed blades like other juicer sand blenders. This natural motion minimizes damage to ingredients, keeping natural taste and nutrition intact.
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In this microscopic close up of Hurom-made tomato juice, you can see how the juice retains its natural color and cellular structure.

VS

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Centrifugal juicers and blenders heat up and oxidize the tomato juice with high speed blades, reducing nutrients and breaking down the form and color.

Only the Best

We strive for the highest quality in everything we do. Our juicers are made of materials like ultem, tritan, and stainless steel, some of which are used to build spaceships. Unlike our competitors, we use a long-lasting AC motor that comes with an extensive warranty. You also can expect:

Higher yield, we strive to squeeze every drop of juice


Healthy, unprocessed juice


Breathtakingly great tasting juice that lasts up to 72 hours


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Maximum Juice, Every Drop Counts
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Pure, Unprocessed Goodness
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Fresh Taste That Lasts 72 Hours
HUROM Technology 1

Slow Squeeze Technology (SST)

  • Natural nutrients found abundantly in fruits and vegetables


  • Natural nutrients from seeds and peels


  • Natural nutrients that are heat sensitive


  • Natural flavors, colors, and nutrients from fruits and vegetables


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HUROM Technology 2

Stainless 
Strainer System

Stainless Strainer System

  • Your choice of strainer for your choice of juice, smoothie, or ice cream


  • Stainless properties for limited contamination and a clearer juice


HUROM Technology 3

Filter Type System

  • Minimum inconvenience when cleaning


  • Simply rinse in running water to clean


  • Easier assembly and dismantling made possible


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HUROM Technology 4

Multi Screw System

  • All-in-one filter can be used for all ingredients without exchanging filters


  • Make juices, smoothies, and ice cream with a single filter


  • Easier and more convenient cleaning and assembly