A diet rich in fresh fruits and vegetables is the foundation of a vibrant life. Just as a well‑oiled machine needs the right fuel, the human body thrives on the nutrients found in nature’s produce. Yet, many struggle to consume enough. Hurom, a South Korean company pioneering slow juicing technology, aims to change that.

Founded in 1974, Hurom began with a simple question from its founder, Chairman Young‑ki Kim: How can we contribute to human health? Despite abundant nutritional choices worldwide, the prevalence of serious illnesses such as cancer, cardiovascular disease, and obesity continues to rise. Hurom believes these health issues stem from nutritional imbalances essential for the body’s countless functions. Consuming a diverse range of fresh fruits and vegetables is key to obtaining essential antioxidants, enzymes, and nutrients necessary for a healthier and longer life. Hurom’s juicers were born from our commitment to finding a way for humans to fully absorb the rich nutrients of fruits and vegetables.

The answer led to decades of innovation, culminating in the world’s first screw‑based vertical slow juicer in 2005. Unlike traditional juicers, Hurom’s technology extracts juice at low speeds and without generating heat, delivering richer flavors and higher nutritional value.

Hurom’s growth mirrors the rising global focus on health. The company expanded beyond South Korea into regions like the US and Europe by engaging directly with consumers, adapting to different markets and prioritizing localization. Rather than competing head‑to‑head with larger appliance brands, Hurom carved out a niche in health‑conscious communities. Today, it has sold over 12 million juicers in 80 countries, generating revenue exceeding 2.18 trillion KRW.

Hurom’s low‑speed juice technology embodies this focus on health and delicately extracts liquid from fruits and vegetables by pressing rather than grinding. This is achieved by an innovative screw‑based pressing system, rather than the typically used blades. The slow rotation preserves essential nutritional components and ensures vibrant flavors.

The pandemic reinforced the importance of health, spurring renewed interest in fresh, nutrient‑dense foods. Hurom capitalized on this shift by launching the new generation of H70 slow juicers designed for convenience and frequent use. Mr. Kim plans to actively expand the global market through localization.

Looking ahead, Hurom has ambitious goals. The company aims to reach 1 trillion KRW in revenue within the next three to five years. It attributes this growth potential to two factors: people and experience.

At its core, Hurom is more than a juicer manufacturer — it is a company dedicated to improving health worldwide.

“Our mission is to help people live healthier lives.”
Jae Won Kim
CEO, HUROM Group Corporation